Social Recruiting, its more then you think.
This is great, you have started. but is that really everything? The term that we use is Social Recruiting, for most people it covers the facets of engaging and interacting with talent communities and hopefully they will find us interesting enough to apply for a job and accept an offer, cheap recruitment right? The employee starts and you move on to the next line of engagement and try to do it all over again. Your Social Recruiting efforts for that position is now complete.
WRONG
That poor employee that you as a business worked so hard to befriend, listen and talk to, share information with and get them interested enough in your business is now left to the masses of employees and corporate structure that you as a business encompass. Ok, so you don't have to be a huge company, but the communication methods and styles that you implemented to get them here, where are they now? Does this new employee feel as loved as they did when they didn't work for you?
Probably not. You have put more value on someone that is not in your business then someone who is already there. A little bit of chicken before the egg argument but I'm sure you get my drift.
If you are going to head in to the Social Recruiting world, be sure that your internal communication methods are consistent with what you portray externally, the last thing you want is to find that same employee you just hired all over again.
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