Recruitment Asia Pacific

NZ job board wars: SEEK vs Trade Me Jobs

This week Trade Me claimed victory over SEEK - and SEEK responded with some valid points (agree?). The important question is whether these job boards are actually delivering their advertisers quality candidates? I would love to see some stats on that!!

In terms of advertising, SEEK have invaded my YouTube viewing experience - though clever placement, I'm getting frustrated with their ads invading the videos I watch. And of course Trade Me Jobs advertising is appearing on their Australian owner's Fairfax websites (eg Stuff.co.nz). Could these boards do more to promote their employers / recruiters advertising with them? Would client advertisers' pay a job board for their ads to appear on the social web (co-branded and all)? Maybe there needs to be more promotion of client advertisers and their job opportunities, rather than promotion of the job board itself - instead of playing the whole unique browser game.

Trade Me Job's $250,000 'On the Job' campaign / video series earlier this year didn't personally resonate with me, but I got their intention. However, Trade Me Job's recent strategy of encouraging people to sign up for email alerts makes sense and is long overdue in my opinion.

SEEK has just launched an iPhone app - I've had a play with it and it exceeded my expectations. It actually got me using SEEK for the first time in a long time.

It would be good to hear the views of other job board owners (eg jobs.co.nz, myjobspace.co.nz). 




Tags: Fairfax, Jobs, Me, NZ, New, Seek, Trade, Zealand, boards, job

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